The Ideal Protein protocol is intended to have a beginning, a middle and most importantly an end. Therefore, Ideal Protein dieters are not required to eat our products for the rest of their lives, but many do. To put it simply, the Ideal Protein food products taste great and are a smarter alternative to junk food. They contain an average of 15 plus grams of protein and limited amounts of carbs (sugar) and fats. We have over fifty products to choose from including salty snacks, hearty soups, and delicious desserts.